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Marketing
What Do Your Clients Need?
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Trying to get clients when you're not really sure what they need or want makes you an answer in search of a question. You're going to have to turn your......
| | Building Your Marketing Network Online
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Business networking has never been easier. In our technical world your next business prospect could only be a mouse-click away. Find out how to use these new online business networking......
| | Viral Marketing: Is It Effective?
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Viral or Word of Mouth marketing has been said to be the best thing that has happened to marketers after the invention of advertisements. If this is true why have......
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| An Action Step is Worth a Thousand Words
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Brochures, sales letters, and websites are all excellent and effective marketing tools. Writing powerful and informative marketing copy is a useful skill to learn or hire out to a professional.......
| | Bridging the Marketing-Sales Divide
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Having been in marketing and in sales I can tell you that often these two departments do not see eye-to-eye. In an essay by Hunter Hastings he explores this......
| | Do Long Sales Letters Work?
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In an article by Michel Forten entitled "Are Long Copy Salesletters Scams?" he explores whether or not these letters work. His argument is that copywriting is "salesmanship in print." I......
| | Is Your Company Rulebook Costing You Customers?
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Is there a time to rid your company of the rulebook in order to increase consumer satisfaction and enhance the customer experience. A rulebook should never replace the common......
| | Five No-Cost Marketing Tips
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Looking for ways to promote your business, but running low on financial resources? Don't fret! There are ways to promote your business that are low-cost and some even......
| | Power of Generation Marketing
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The method of marketing to a specific generation is affecting the way that we promote and sell products and services. Learn how the power of generation marketing can help can......
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