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Marketing

Passion as a Sales Tool
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Passion is the most underrated and underutilized sales tool in our arsenal because it is too hard to measure and no one has found an effective way to teach it.......


Publish or Perish
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The phrase "publish or perish" reflects the common knowledge that people must know who you are to hire you, promote you, or fund your research. No matter what niche you......


Marketing Basics for the Small Business
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There are basic marketing strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in......


Why Aren't You Earning More?
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In a recent survey of independent professionals, almost 50% of the consultants, coaches, and other professionals declared that they were currently not earning enough to meet their expenses. Why is......


Shut-Up and Sell!
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Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry......


Asking for Referrals: A Key Strategy for Business Development Success
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Referrals are a great source of new business. And yet, most lawyers don't actively seek them, It’s a shame, because asking for referrals is one of the most efficient and......


Work is Necessary, Struggle is Optional
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Entrepreneurs often struggle with the task of marketing. There is work to be done if you want your marketing to be successful, but you need to work smarter, not harder.......


Cold Call Success Formula
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Making cold calls can be frightening, especially when you are first starting out. I remember when I first started making cold calls; I'd pick up the phone several times before......


Step by Step Brand Strategy Guide
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Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's......


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