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Hormel Sues Campbell's Over Advertising
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Hormel Foods is stewing over Campbell's advertising. The company says Campbell's shouldn't refer to its Chunky Fully Loaded soup as a "stew" and has filed a lawsuit against Campbell's for......


Super Bowl XLII Ad Inventory Almost Sold Out
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Super Bowl XLII ad inventory is 90-percent sold out. With about three months left to go before the February 3, 2008, big game, the number of advertisers committing so early......


Using the Internet to Facilitate Your Market Research
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Getting to know your audience and what you need to do to market your company to them has become much easier, thanks to the Internet. Find out how you can......


Commercials in the Spotlight
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Alltel continues its "My Circle" ads and DirecTV is still bringing our favorite movies back to life in its commercials. Plus, eBay is back in the ad game with a......


Creating a Freelance Contract
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Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract......


Direct Mail's Deadly Sins
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How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes......


Paris Hilton Advertises New Fragrance
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If you want to smell like Paris Hilton, here's your chance. Can Can is the fifth new fragrance she's launching, backed by a $5 million ad campaign. See the Print Ad:......


Woman Advertises Breast Milk For Sale
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It may be a first in the advertising world. A woman in Iowa has taken out an ad to advertise her breast milk is for sale. Martha Heller is hoping......


Wear a Logo, Get a Free Set of Tires
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Want a free set of tires? Just wear a logo. For the rest of your life. On your body. Dunlop is giving away a free set of tires to people who......


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