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Marketing
Evaluate the Value of Your Viral Marketing
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Viral or Word of Mouth marketing has been said to be the best thing that has happened to marketers after the invention of advertisements. If this is true why have......
| | How to Set and Get the Right Prices
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Which feature of your product does EVERY buyer ask about? Which sales tool is your best closing device? Which feature immediately differentiates you from your competitors? You guessed it, your......
| | Successful Marketing: Differentiation is Key!
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Any marketer will tell you that when you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. By reading......
| | Develop Your Crisis Communication Plan
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In light of the recent Eliot Spitzer scandal, I felt it was a good time to discuss the importance of a crisis communication plan. A crisis communication plan is......
| | Drip Marketing: Is It Effective?
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Drip Marketing is the method of sending several promotinal pieces to current and potential clients. This method keeps your name in front of your client base. It can be effective......
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