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Marketing
Marketing to Kids is No Kid Stuff
http://www.about.com
Companies are spending over $17 billion dollars annually marketing to kids, but are they doing it correctly? In order to attract kids you first have to understand how kids think.......
| | Learn How to Promote Yourself as an Expert
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Are you an expert? Very few people recognize the value of their specialized knowledge, or how to structure it to appeal to a mass market. All the experts in the......
| | Market Segmentation: More Than a Buzzword
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Market segmentation is often thrown around as the latest buzzword, but how important is it? Using market segmentation on your current and potential client base can assist you in......
| | Ad:Tech and the Savvy Exhibitor's Secret Weapon
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Tomorrow I'm headed to Ad:Tech in New York. I must admit that I'm excited to attend the largest interactive marketing conference and meet some of my colleagues and......
| | Personal Branding: Is It Right For You?
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Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding vs. company branding? Find out if Personal Branding is for......
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